What Would Jesus do with $10K?

RE-INVENTING THE GIVEAWAY FOR COVID CONSIDERATIONS

When beloved Canadian gourmet burger chain The Burger’s Priest wanted to celebrate their 10th anniversary, it was the height of COVID-19 hysteria and it didn't seem like the right time to celebrate anything.

They waited, then brought in Pointman to co-create a COVID sensitive pitch so they could celebrate the milestone and give back to their community with a $10k giveaway.

We realized early on that this contest would have to be something really different to get real media traction and cut through the noise of COVID and the 2020 USA presidential elections.

Dubbed the ‘Giveaway-Giveaway’, we co-created the unique concept that the winner of a $10k prize couldn’t keep it, but had to pay it forward to a person, business or cause that they thought was worthy.

Adding to the media domination potential, Burger’s Priest also launched “The First Ten” burger

– an insanely stacked cheeseburger atop 2 full donuts and dusted with icing sugar! As a final twist, they also launched the ‘Have Faith’ line of branded merch, with all proceeds going to a charity helping hospitality workers struggling due to COVID.

In the end, we secured a whopping 39 media hits (during one of the most difficult news cycles in history.) Highlights included a live interview with Burger’s Priest on top-rated BreakfastTelevision Toronto, Global News Radio (Toronto), CTV News Ottawa, Yahoo and CTV.ca.