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News creation isn’t about contacts, it’s about powerful and original ideas.

Concepts - not contacts! News Creation, to put it simply, is traditional PR with much better tactics. It's an active and proven PR philosophy that effectively creates the best concepts, pitches the most journalists and secures the most earned media. Our best stories are born from a timely and topical (sometimes humour-based) editorial approach. We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they can't ignore.

 
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Recent News Media Domination


Can an eight year-old sell a home on Toronto’s sizzling market?

$997K in ad value including news segments on City Line, CTV and Toronto Sun.

80 Stories • 32 Radio Hits • 4 TV Hits • 44 Online Hits

We saved Canadians from Phantom FOG Blobbers

News segments include Global TV Toronto and Calgary, NewsTalk 1010, 680 News and Chex Peterborough.

80 Stories • 32 Radio Hits • 44 Online Hits • 4 TV Hits

Caffeinated Kindness. We Created Ontario’s First Common Kindness Day

$880K in ad value which included CTV News Ottawa, CKWS Kingston, CHEX TV, and Insurance Business Canada and Thompson’s World Insurance News.

79 Stories • 8 Radio Hits • 22 TV Hits
39 Online Hits • 10 Print Hits

 

[That Time We (Tried) To Save Democracy

In less than three weeks, our campaign generated a whopping 4862 online engagements in all.

Pointman! founder Patrick McCaully called for a Canada-wide conversation on a Trump presidency by appearing on high profile Canadian news outlets like CTV Newsnet (debate night coverage,) City TV, 680 News and Metro.

The Houston Press cites our irresistible and hilarious pitch

Sometimes, being a professional media operative can be a lot of fun … but very rarely do we get called out by name in the national and international stories that we generate.

44 STORIES • 3 RADIO HITS • 7 TV HITS • 33 ONLINE HITS

How We Broke the Internet with a Silk Tie!

$11,473,000 in ad value.


$25,000 of ties sold in less than a week (for charity)

MASSIVE INTERNATIONAL REACH OF 116,000,000 IMPRESSIONS!
WEBSITE TRAFFIC BUMP + 5131 VISITORS DURING 4 WEEKS OF PITCHING!

357 Stories • 63 TV Hits • 31 Radio Hits
238 Online Hits • 25 Print Hits

 
 

One-night stands
aren’t our style.

Give Us 90 Days. If you can roll with our three-project minimum, we'll spin out a trifecta of clever, original pitches to gain and sustain media traction for your company. 

 
 

Meet Canada’s Top News Creator Patrick McCaully and the rest of the band.

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Are you really ready
to meet the media?

Media interview requests often come in fast and furious, leaving you little time to prepare "on the fly." That's why it’s essential to develop a framework of key messages, usable quotes and interview tactics BEFORE the phone starts ringing. 

Pointman News Creation has led companies of all sizes and scopes through the minefield of media interviews. We literally put you under the hot lights by simulating a real TV news interview. We force you to face the hard questions so you'll be able to handle anything the media might throw at you. 

We offer full-day and half-day media training sessions.

 
 

Call Now! 416-855-9427 x 301

A Friendly Pointman News Creation Agent is Standing by
for Your Call or Email Communication.

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