News creation isn’t about contacts, it’s about powerful and original ideas.
Concepts - not contacts! News Creation, to put it simply, is traditional PR with much better tactics. It's an active and proven PR philosophy that effectively creates the best concepts, pitches the most journalists and secures the most earned media. Our best stories are born from a timely and topical (sometimes humour-based) editorial approach. We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they can't ignore.