Mobile App Quells ‘Too Close For Comfort’ Covid Lineups

At the height of COVID-19 paranoia, pitches could easily get lost in the daily frenzy of updates and press conferences. 

To create a pitch that we knew would gain and sustain news media coverage for our IOS and Andriod App client Andie.work, PNC capitalized on the app's ability to predict the best and worst times to wait in line at grocery and liquor stores.

By regionalizing data on the best and worst times to avoid ‘too close for COVID comfort’ lineups, we created a tailored major market story in Ottawa, Toronto, Vancouver, Calgary, Edmonton and Winnipeg as well as a strong national story.

The result was a flurry of tv, radio and online interviews for our client and media dominating coverage. The media push massively drove downloads of the Andie.work app and they reported download growth of 1,287% during the campaign.

The campaign generated media coverage across Canada including Fresh Daily, Globalnews.com,MSN.com, CBC Radio Toronto, The Toronto Sun, Ottawa Sun, Now Magazine, Global News RadioToronto, Alberta, Vancouver and CP24 to name a few.