Toronto Teased For
Having Worst Tap Water
For Santevia Water Systems, a home water filtration company, we wanted to create immediate buzz and brand awareness across the country and come out with a bang.
We surveyed Canadians with a bold question: who's tap water is the worst in the country? Canadians came back solidly convinced that Toronto has the worst!
The debate continued through media and social media and scored major market hits across the country for Santevia including Breakfast Television Toronto, The Huffington Post, Yahoo News, Global Radio Toronto and The Epoch Times.
In the end, we secured 26 media hits for Santevia and an ad value of $612,140
See complete coverage book here.