Director of international media domination
No need to panic: Patrick McCaully, Canada’s Top News Creator and founder of Pointman News Creation (The agency formerly known as Pointman! PR) has resolved to use his PR powers for the greater good.
With a unbeatably high hit record of media coverage for his varied clients, Patrick is best known as the brain behind some of Canada’s most successful media-dominating PR strategies, including the internationally famous Dump Trump Tie, FlightNetwork.com’s infamous Toronto gas giveaways and RateSupermarket.ca’s annual ‘Real Cost of Love’ survey that calculates the cash required to properly court a significant other (by the way its $43,800.08)
He wasn’t ‘chicken’ to help a whistleblower hold a standing room only press conference and blow the lid off of one of Canada’s biggest poultry consumer fraud cases or call out Canadians lying in wait to sue companies under CASL compliance laws, to secure major national coverage for his clients.
So what makes him different to Canada’s other PR big wigs? Glad you asked.
Thinking like a journalist is what sets Patrick apart. Having started his career in the television news industry, Patrick held editorial roles at CTV National News, City TV and the Global Television Network for eight years before moving over to the dark side.
At Global, Patrick held the position of assignment editor for over six years. In this job, Patrick was responsible for creating and approving ideas for news stories, determining story priority and assigning coverage of the news team.
Patrick began his public relations career at one of Toronto’s largest independent firms, where he worked as a consultant and account manager overseeing numerous clients in technology, real estate, consumer and restaurant sectors. Inclined to march to the beat of his own (slightly off-kilter) drum, Patrick moved on to found his own public relations practice, Pointman News Creation.
Having seen his fair share of great and disastrous pitches during all those years at the news desk, Patrick understands from the inside out what makes an editor sit up and take notice.
Now with more than 18 year’s communications experience, Patrick has launched and implemented PR campaigns for organizations ranging from sole proprietorships to Fortune 500 companies.