The Ica Appoints New Director of News Creation
Director of News Creation
THE ICA APPOINTS NEW DIRECTOR OF NEWS CREATION
PR POINTMAN TO BRING ICA STORIES TO BROADER MEDIA AUDIENCES
TORONTO – August 13, 2018 — The Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication & advertising agencies, today announced that they have appointed Patrick McCaully to the newly created position of Director of News Creation. McCaully, a former journalist at three of Canada’s four national broadcast networks, has a mandate of creating broader stories to secure media coverage for the ICA’s ongoing national industry and advocacy initiatives.
As the Founder and Chief News Creator of Pointman News Creation, McCaully has represented clients across many sectors from startups to fortune 500 companies, with innovative and often news dominating pitches.
“Patrick was an interesting choice for the ICA for a number of reasons,” said Scott Knox, President & CEO, ICA. “We value both the creativity and insider media knowledge that he brings to our PR portfolio, as well as, the personal perspective of a scrappy boutique agency that he will bring to our awards, communications and advocacy.”
McCaully has already begun working with the ICA and will act as a conduit between the ICA’s leadership and the trade and broad news media while maintaining his PR Agency.
ABOUT THE ICA
The Institute of Communication Agencies (ICA) is a non-profit association representing Canada’s advertising, marketing, media, & public relations agencies. ICA member agencies account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually. Revitalized & under new leadership, the ICA’s mission is to positively amplify, protect, & transform the agency sector of the marketing communications industry. Advancing thought leadership, higher standards & best practices, the ICA serves its membership as a progressive source of information, advice, training, & advocacy. Follow the ICA on Twitter @ICACanada.