Turkey Day Trouble: Letting Americans Know How Fatberg Flushing Costs Thousands
When our water utility client Fluksaqua wanted to share the facts on how fat, oil and grease creates costly problems in wastewater systems across the US, especially around the holidays, we hit the test kitchen to figure out just how much FOG is generated by families across the nation. To make our research even more compelling, we conducted a Google survey to serve up the facts on how Americans deal with their FOG waste in the face of this impending costly crisis.
Grabbing the attention of a readership of over 15.5M, we helped Fluksaqua shock (and educate) readers across the country, just in time for one of the fattiest holidays.
See full coverage results here